JELLY BELLY
Jelly Belly is an iconic American candy known for its equally iconic flavors. But in a crowded category, the brand was no longer center stage. So, we created a campaign that brings the beloved bean back into the spotlight, with Bean Appétit.
A playful twist on the fine-dining expression designed to celebrate the brand’s premium yet playful persona, it speaks to Jelly Belly’s gourmet appeal and inherently social nature. resulting in a 360 campaign that reminds us all to enjoy the finer flavors in life.
VERY CHERRY :15
Cheers to unbelievably believable cherry flavor.
STRAWBERRY JAM :15
A strawberry jam flavor as refined as your palate.
PAID SOCIAL
We rounded out our campaign with paid social that highlighted a few more of Jelly Belly’s iconic flavors.
TONE OF VOICE
And created a bank of headlines that work with every flavor.
BRAND WORLD
Finally, we developed a style guide designed to help the brand team consistently and confidently bring the Bean Appétit world to life.
CREATIVE TEAM
Olivia Boone . Bryant Fortenberry
Meredith Oberg . Tim Blevins
Chris Lange
AGENCY
MONO
CREATIVE PARTNER(S)
Daniel Iglesias Jr. . Director
Pulse Films . Production
Alex Munro . Post Production