MACY’S FAVORITES FOR SPRING
For Macy’s Spring 2025 campaign, we needed to tell the world about the their upcoming spring line. A collection of pieces that felt both of-the-moment yet timeless. So, we decided to tap into music. Reinventing a classic song in a way that felt both fresh and ownable for the brand.
We partnered with Ashe to record a new version of ‘My Favorite Things.’ Rewriting the lyrics to tap into spring trends, and pairing the new track with a spot that not only showed off the looks, but the ‘perfectly imperfect’ moments that come to life around them.
FAVORITES FOR SPRING :30
The story of a spring garden party, brought to life with Macy’s version of ‘My Favorite Things.’
ASHE x MACY’S SOCIAL
We also worked with Ashe to bring the partnership to life on social. Creating both a Macy’s Try On Haul and BTS content that gave her fans an inside look at the creation of this custom track (plus her favorite looks).
CREATIVE TEAM
Olivia Boone . Steve Carlson
Shannon Murphy . Katie Riddle
AGENCY
MONO
CREATIVE PARTNERS
Janssen Powers . Director
Farm League . Production
Kiddo Post . Post Production
Premier . Music Partner