SKIPPY ANIMAL CROSSING ACTIVATION

Everyone loves an escape, and for Animal Crossing players, that comes in the form of virtual island creation. It may seem idyllic, but when we realized that even Animal Crossing has its own set of headaches, we knew just how to help.

We created Skippy P.B. Aisle, a place where Animal Crossing players can go to escape the everyday grind they experience on their own islands.

It’s a place where the games toughest challenges no longer exist. Blue roses are plentiful, turnips never go bad, and every piece of art is always the genuine article. It was the perfect escape made during a time when everyone needed one.


CREATIVE TEAM

Olivia Boone . Holly Younce
David Mackereth . Nat Resende
Tim Mattimore

AGENCY

BBDO Minneapolis


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